Bill Gurley: "A book that all entrepreneurs should read"
Seth Godin: "Crossing the Chasm helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard."
One of Aaron Levie's favorite business books.
One of five business books Chris Dixon recommended on Twitter.
Tim Cook: "Best business book of the century."
Warren Buffett: “The best book I read last year. Phil is a gifted storyteller.”
One of 10 biographies Jason Calacanis recommends reading.
Austen Allred: "Loved [Shoe Dog]"
Tobi Lutke's book recommendation for business leaders.
Anthony Pompliano: "One of the best books I read in 2017"
Brian Armstrong mentioned reading Shoe Dog on his blog.
Bill Gurley: "Read this book, it changes everything"
Included on Jamie Dimon's list of favorite books he sent to JP Morgan summer interns in 2010.