Kevin Systrom listed 'We Wish To Inform You' among his favorite books on Facebook.

Kevin Systrom listed 'Nudge' among his favorite books on Facebook.

Kevin Systrom listed 'The Anatomy of Buzz' among his favorite books on Facebook.

Joe Rogan: "Hearing [Malcolm Gladwell] do the audiobook is great"

Kevin Systrom listed 'The Tipping Point' among his favorite books on Facebook.

Kevin Systrom: "It is a book about basically manufacturing and supply chain management. It sounds really boring, but I promise you it’s really good."

Included on Jeff Bezos' list of books that Amazon employees refer to as “Jeff’s Reading List.”

Kevin Systrom: "Go buy the book"

Kevin Systrom mentioned 'The Mathematics of Politics' on 'The Tim Ferriss Show' podcast.

Kevin Systrom listed 'Small Is the New Big' among his favorite books on Facebook.

Kevin Systrom listed 'Blink' among his favorite books on Facebook.

Mark Cuban: "Principles is the book I wish I had as a young entrepreneur, stressing over not knowing what I didn't know."

Tony Robbins: "I found it to be truly extraordinary."

Arianna Huffington: "Beautifully written and filled with such wisdom."

Reed Hastings: "Principles had a profound positive impact on my leadership style."

Jack Dorsey: "Principles is helpful in showing people how to operate by clearly articulated and shared principles that lead to faster progress."

Tim Ferriss: "I highly recommend this book. It has already changed how I think about making decisions in my life and in my business, how I think about managing, how I think about managing, how I think about communications between teams."

Kevin Systrom: "I was blown away. It’s both a guide to life, a guide to business, and also I think an insight into Ray and someone who’s built an amazing business."

Naval Ravikant: "As with most non-fiction, the meat was in the beginning."

Kevin Systrom mentioned 'The Signal and the Noise' on Instagram.

Kevin Systrom listed 'Visual Explanations' among his favorite books on Facebook.

Naval Ravikant: "Concise and well written, summarizes the long arc of history with poetic insights."

Tim Ferriss: "Fantastic book. I read [The Lessons of History] because Ray Dalio recommended it."

Kevin Systrom: "It’s a great book."

Sheryl Sandberg: "[The Lean Startup] provides a great inside look at how the tech industry approaches building products and businesses."

Kevin Systrom: "I don’t know that I read the entire thing, but the principles from Lean Startup, I still apply today."

Mark Cuban: “The Lean Startup tackles the question, 'Why do most start-ups fail?'"

Jason Calacanis: "You need to read 'The Lean Startup'"

One of five business books Chris Dixon recommended on Twitter.

Raoul Pal enjoyed reading 'The Lean Startup'.

Kevin Systrom listed 'The Wisdom of Crowds' among his favorite books on Facebook.