Susan Wojcicki: “In Trailblazer, Marc shares his journey establishing a set of values deeply woven into the fabric of Salesforce.
By creating a company rooted in trust, Marc explores how companies can nurture a value-based culture to become powerful platforms for change.”
Ray Dalio: “The gold standard on how to use business as a platform for change at this urgent time.”
Richard Branson: "Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.
Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon 'business as usual' and make our values the driving force of our work.”
Jamie Dimon: “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.