Austen Allred

Books Recommended By

Austen Allred

Austen Allred is the Co-Founder and CEO of Lambda School. Before founding Lambda School, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
Recommended Books
Written Books
Les Miserables

Les Miserables

Victor Hugo

Recommended By

One of Austen Allred's top five all-time recommended books.

Zen and the Art of Motorcycle Maintenance

Zen and the Art of Motorcycle Maintenance

Robert M. Pirsig

Recommended By

Troublemakers

Troublemakers

Leslie Berlin

Recommended By

The New New Thing

The New New Thing

Michael Lewis

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Elon Musk

Elon Musk

Ashlee Vance

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Secret Sauce

Secret Sauce

Austen Allred & Vin Clancy

Secret Sauce is not just a marketing book; it's a tutorial. It's a step-by-step, hand-held guide to getting users, traffic, and revenue. It breaks down every channel in order, telling you exactly what you need to win.

By the time you're done, you'll know exactly what you need to do to get users, customers, and revenue with little to no marketing budget.

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