Austen Allred

Books Recommended By

Austen Allred

Austen Allred is the Co-Founder and CEO of Lambda School. Before founding Lambda School, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
Recommended Books
Written Books
Zen and the Art of Motorcycle MaintenanceGet this book on Amazon

Zen and the Art of Motorcycle Maintenance

Robert M. Pirsig

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Elon MuskGet this book on Amazon

Elon Musk

Ashlee Vance

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Storm of SteelGet this book on Amazon

Storm of Steel

Ernst Junger

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Les MiserablesGet this book on Amazon

Les Miserables

Victor Hugo

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One of Austen Allred's top five all-time recommended books.

The New New ThingGet this book on Amazon

The New New Thing

Michael Lewis

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Secret SauceGet this book on Amazon

Secret Sauce

Austen Allred & Vin Clancy

Secret Sauce is not just a marketing book; it's a tutorial. It's a step-by-step, hand-held guide to getting users, traffic, and revenue. It breaks down every channel in order, telling you exactly what you need to win.

By the time you're done, you'll know exactly what you need to do to get users, customers, and revenue with little to no marketing budget.

Books Recommended By

Most Recommended Investing Books

Principles
Poor Charlie's Almanack
Skin In The Game
Thinking In Bets
Security Analysis
The Dao of Capital
Secrets of Sand Hill Road
The Intelligent Investor
Against The Gods
Antifragile
The Psychology of Money
The Most Important Thing
Bitcoin Billionaires
The Success Equation
The Tao of Charlie Munger
Money: Master The Game
The Black Swan
The Most Important Thing Illuminated
Where are the Customers Yachts
The Great Crash of 1929

Most Recommended Technology Books

The Hard Thing About Hard Things
Zero to One
High Output Management
The Innovators Dilemma
Rework
The Lean Startup
Only the Paranoid Survive
Blitzscaling
High Growth Handbook
Brotopia
The Sovereign Individual
Guns, Germs, and Steel
Becoming Steve Jobs
Deep Learning
Behind the Cloud
American Kingpin
The Rise And Fall Of American Growth
A Pattern Language
Whole Earth Discipline
Secrets of Sand Hill Road

Recently Recommended Books

The Billionaire Shell Game
The Peacemaker's Code
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The Spy and The Traitor
Midnight In Chernobyl
How To Turn Down A Billion Dollars
#AskGaryVee
Trade Is Not A Four Letter Word
Greenlights
The Construction of Social Reality
Down to Earth: Politics in the New Climatic Regime
How To Buy Stocks
The Ones We Have Been Waiting For
The Future Is Faster Than You Think
The American Story
Find Me Unafraid
Zucked: Waking Up To The Facebook Catastrophe
Future Forward

Most Recommended Biographies

Shoe Dog
Poor Charlie's Almanack
Man's Search for Meaning
The Ride of a Lifetime
Surely You're Joking Mr. Feynman
Hopping Over The Rabbit Hole
Titan
The Autobiography of Benjamin Franklin
Einstein: His Life and Universe
Becoming Steve Jobs
The Undoing Project
Can't Hurt Me
Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice
The Almanack of Naval Ravikant
Trailblazer
Sam Walton: Made In America
Benjamin Franklin: An American Life
Keeping At It
Genghis Khan and the Making of the Modern World
Permanent Record

Book Genres

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