Austen Allred

Books Recommended By

Austen Allred

Austen Allred is the Co-Founder and CEO of Lambda School. Before founding Lambda School, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
Recommended Books
Written Books
Zen and the Art of Motorcycle MaintenanceGet this book on Amazon

Zen and the Art of Motorcycle Maintenance

Robert M. Pirsig

Recommended By

Elon MuskGet this book on Amazon

Elon Musk

Ashlee Vance

Recommended By

Storm of SteelGet this book on Amazon

Storm of Steel

Ernst Junger

Recommended By

Les MiserablesGet this book on Amazon

Les Miserables

Victor Hugo

Recommended By

One of Austen Allred's top five all-time recommended books.

The New New ThingGet this book on Amazon

The New New Thing

Michael Lewis

Recommended By

Secret SauceGet this book on Amazon

Secret Sauce

Austen Allred & Vin Clancy

Secret Sauce is not just a marketing book; it's a tutorial. It's a step-by-step, hand-held guide to getting users, traffic, and revenue. It breaks down every channel in order, telling you exactly what you need to win.

By the time you're done, you'll know exactly what you need to do to get users, customers, and revenue with little to no marketing budget.

Books Recommended By

Most Recommended Investing Books

Principles
Poor Charlie's Almanack
Skin In The Game
Thinking In Bets
Security Analysis
The Dao of Capital
Secrets of Sand Hill Road
Against The Gods
Antifragile
The Psychology of Money
The Intelligent Investor
The Most Important Thing
The Success Equation
Bitcoin Billionaires
The Great Crash of 1929
Liar's Poker
The Warren Buffett Way
The Essays of Warren Buffett
Fooling Some of the People All of the Time
Fooled By Randomness

Most Recommended Technology Books

The Hard Thing About Hard Things
Zero to One
High Output Management
The Innovators Dilemma
Rework
The Lean Startup
High Growth Handbook
Only the Paranoid Survive
Blitzscaling
Brotopia
The Sovereign Individual
Deep Learning
Guns, Germs, and Steel
Becoming Steve Jobs
Behind the Cloud
American Kingpin
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
The Rise And Fall Of American Growth
The Last Days of Night
The Airbnb Story

Recently Recommended Books

The Sum of Us
Think Again
Kill Switch
Layered Money
Of Wolves and Men
Bravey
The Billionaire Shell Game
The Peacemaker's Code
Virtual Economies
Connectography: Mapping The Future of Global Civilization
No Filter: The Inside Story of Instagram
The Spy and The Traitor
Midnight In Chernobyl
How To Turn Down A Billion Dollars
#AskGaryVee
Trade Is Not A Four Letter Word
Greenlights
The Construction of Social Reality
Down to Earth: Politics in the New Climatic Regime
How To Buy Stocks

Most Recommended Biographies

Shoe Dog
Poor Charlie's Almanack
Surely You're Joking Mr. Feynman
The Ride of a Lifetime
Man's Search for Meaning
Hopping Over The Rabbit Hole
Einstein: His Life and Universe
Can't Hurt Me
The Autobiography of Benjamin Franklin
The Undoing Project
Becoming Steve Jobs
Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice
Titan
The Almanack of Naval Ravikant
Trailblazer
Keeping At It
Genghis Khan and the Making of the Modern World
Permanent Record
Benjamin Franklin: An American Life
Hillbilly Elegy

Book Genres

I participate in Amazon's Associates program. As an Amazon Associate I may earn a small commission on products you purchase through Amazon, but you won't pay any additional fees.
Privacy Policy
Terms and Conditions