Stewart Brand

Books Recommended By

Stewart Brand

Stewart Brand is an American writer, best known as editor of the Whole Earth Catalog. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation.
Recommended Books
Written Books
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and CompaniesGet this book on Amazon

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Geoffrey West

Recommended By

Stewart Brand: “This spectacular book on how logarithmic scaling governs everything is packed with news—from the self-similar dynamics of cells and ecosystems to exactly why companies always die and cities don’t.

I dog-eared and marked up damn near every page.”

Marc Benioff: "Geoffrey West's Scale is filled with brilliant insights.

He illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies, and provides a quantitative framework for decoding the deep complexity of our interconnected world.

If you want to know why companies fail, how cities persist and what is needed to sustain our civilization in this era of rapid innovation, read this amazing book.”

Bill Miller: “If there were a Nobel Prize for transdisciplinary science Geoffrey West would have won it for the work covered in Scale.

This is a book of great originality and deep importance, containing startling insights about topics as seemingly unrelated as aging and death, sleep, metabolism, cities, energy use, creativity, corporations, and even the sustainability of our existence.

If you are curious about how the world really works, you must read this book.”

Nassim Taleb: “Each human should learn to read and write, to count, and for those who know how to count, scalability.

Scaling is the most important yet most hidden and rarely discussed attribute—without understanding it one cannot possibly understand the world.

This book will expand your thinking from three dimensions to four. Get two copies, just in case you lose one.”

Vinod Khosla: "The physics behind biology, cities, economics and companies.

Do they grow, scale and die by the same math equations? New insights that are enlightening and delightful."

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